Demographics

It is important that I know the demographics of my target audience, so that I can produce and market to my specific target audience, so my products will appeal especially to them and becomes more accessible to them.

There are different factors depending on the group of my target audience, and one of the most important factors is the price of the product. The price of the product will change depending on the status and social class of the audience group; such as students of lower/working class will not be able to afford an expensive album, unlike people of middle class; thus I need to make sure that I price my album to suit my specific target audience ad that the quality of my products will also be realistic of that price. As more expensive products are of higher quality compared to cheaper, and this will make my products appear legitimate.

Here is a demographic table displaying the different social class grades:



After researching and studying the table, I have decided that the target audience for my products will most likely be students, as the age group of my products is around 16-25 years olds. Therefore they will fall into the category of 'Casual/Lowest Grade Workers' category. So I must insure that I cater for this target audience with my products.

Thus regarding my audience social group, I will ensure my products will appeal and be suitable for the audience by making them cheap in price (although my video will be accessible on YouTube anyway which is free).

By publishing my video on YouTube, this will also appeal to the audience as it is easy access and many people of that age group access social media regularly, therefore it will attract my audience.