Choosing the music label

I looked into record labels from the major conglomerates as well as labels from independent record labels such as Rough Trade.

I studied both record labels thoroughly below, so that I could decide which label to choose for my products.





After weighing up the pros and cons of each label, I have made the decision to sign my artist to the major label of Sony. This is because although Rough Trade matches the alternative style of my artist, Sony Music Entertainment will provide more a bigger audience to my artist and will  be more successful in promoting the music, as it is one of the most recognised labels in the music industry and I want to portray my artist as very popular.

Furthermore, I have decided to categorise my artist in the subsidiary label of EPIC, as this label features other popular artist's who are successful and also have a similar style to my artist, such as Sia and Coldplay, who are in the alternative indie genre.