History of Medium



Over time it is evident how music videos have progressed and how different they used to be, compared to how advanced they are in more recent years. Time and technology has played a very important role in the progression of music videos, allowing them to continually improve.

Originally before music videos were created, artists could only promote themselves and their music through songs via radio. However, it was not until portable radios were invented and became affordable that music became very popular, as it allowed a lot of people to gain access to listen to music that they had never heard before.

The earliest music videos and promos were produced in the mid 1950's, mainly by The Warner Brothers. They were conventionally what they are today. Such as, they were and are today, a conglomerate encouraging the target audience through a range of different mediums to purchase their material.