1st Textual Analysis

Ella Hederson - Ghost

• This song was written by Ella Henderson, Kenan Williams, Ryan Tedder, Noel Zancanella and Michael Daley. It was prduuced by Ryan Tedder and Zancanella.
• The genre of the song is Teen Pop.

The song was released in 2014 when it was ade avaliable to download and reached number one on the UK's Singles chart in June 2014. Ella first became known for competing on the ninth series of the X Factor, but finished in sixth place, depsite being the favourite to win. Ghost is Henderson's first single to have been released from her first album, which was produced though the subsidary label SyCo to the conglomerate of Sony Music Entertianment.

The video immediatley starts with the asnchronous music of the song and are immedialtey introduced to a medium close up of a male character with the shallow depth of field establishing the setting of him being in the woods. A series of montage editing takes place with four different shots with different camera angles, showing the male characters panicked emotion and enticing the audience to wonder why he in this setting and what has happened, persuading them to continue watching the video. Then a cross cut takes place to a close up shot of the artist - Ella Henderson - lip-synching, showing a full connection to the narrative of the lyrics as it provides synchronous sound.During this a jump cut changes to a medium shot of the artist, showing Ella as an attractive, well dressed girl stood at a fair ground, which is a prime example of Richard Dyer's star theory; as she has a certain ideology to meet the audience's needs and expectatios of a female pop arist. This is a steroypical way to solutionise a problem in the female gender.

We then see a change of setting again as a cross cut connected with an action, then navigates back to the male character in the woods. The use of editing is very conventional as it matches the pace of the song, which creates the video to appear organised and well structured. The shot only lasts for 2 seconds and features a pan across, allowing to show the character walking forward mysteriously, developing the narrative, as well as showing in the background the bright blue light, contrasting with the dark mise-en-scene and setting, inferring it has connotations of police or someone looking for the character, developing the narrative. 

A jump cut then takes us back to Ella Henderson in a variety of different shots, showing the use of different locations featuring in a shot reverse shot of the different locations, including the fairground and a bedroom in a motel which you can infer from the iconography in the room. The locations where Ella is situated juxtaposes with the dark, eerie setting where the male character is. For example, with the use of depth of field showing the bright lights in the background, compared to the dark scenery of the woods. This also connotes that there is a juxtaposition between the characters, as Ella is portrayed as a protagonist, compared to the antagonistic character of the male. Furthermore, these shots establish Ella's protagonistic character through the use of costume. Such as when she is in a medium shot, she takes up one third of the screen and you almost the whole of her body is visible, showing that she is wearing a long black dress which has connotations of her having a bad side, but also with the white shirt over the top, connotes that she is attempting to hide this side to her, as white has connotations of pure and innocent. However as the majority of her outfit is black, this could suggest that she maybe has something to do with the male character and is developing the narrative. The use of the medium shot also establishes the iconography featured throughout shot, showing that she is in a motel and could also suggest that perhaps she is on the run. 

Then a series of shot reverse shots takes place contrasting the shots with Ela henderson which mainly consist of close-ups and medium close-ups of the artist, showing the artist lip-synching which is a stereotypical convention of music videos. This compares to the establishing and long shots that take place in the shots with the male character; which contain a variety of camera pans and zooms, as it features several jump cuts to the male character and the police that are now apparently chasing him. This creates the music video to be entertaining for the audience as it appears very action packed as it comes across chaotic.