Tuesday, 11 November 2014

Audience Research Survey

https://www.surveymonkey.com/s/GLQLF6B

In order to decipher the range of demographics in regards to music videos. I feel that once I have carried out primary research and researching demographics, I have gained knowledge and understanding of the diverse range of music videos in the music industry and their demographics. In particular I wanted to carry out research into who my target audience would be, therefore I decided to create a survey on the website surveymonkey.com and then was able to post this across social media, in attempt to reach a mass audience to collect reliable results. By using a range of mediums, I was able to gather a large sum of results and I have posted the results that I collected below.

 
 


I began my survey with the simple questions on gender and age, as I feel this allowed me to get to know my target audience, as surveymoneky.com does not display identification. My results from the gender question shows that more than half of the audience were female, this shows that they are more attatched to the content published on social media as a form of advertising. However, this is useful as a feel that females are more appropriate for learning the demogrpahics of my music video.
 I find posting the questions to an online survey is effective, as it allows me to then post and share my survey to social network sites, which enables me to collect a range of responses from people of a range of age groups.



I made the decision to place my age groups in categories of around nine years on avaerage, apart from the two younger catehories, as I believe that my target audience would be based on a more younger audience for my music video, and I wanted to analyse my reults for both under and ober the age of 13 to decipher the maturity levels of the audience. As my results have shown, that the mass amount of people that took my survey were between the age range of 13 to 18, which is the typical stereotype for adoolescent people. I feel that this specific audience group would best suit my music video and be most appropriate for it, and it was this age category that I was most particularly interested in.

I am going to use this infromation that I have collected to deteremine who my target audience will be, for my final music video production. Also I will plan the production of my video around this target audience, so that it will be appropriate for them and be appealing to them. Thus, it is clear that I must make my final video to appeal to mainly teenage females, however I cannot forget that some members of the audience will be male, so I also need to keep them in mind.
 
The results that I collected from this question shows that the highest percentage of people watch music videos often. This implies that music videos do take a big part in peoples lives, and that people are consumed in them regularly. I can infer from this that I need to make sure that I produce my video to a high standard, so that it will appeal to my target audience, as this information suggests that they have watched a wide variety of other videos to compate it too. However, the second highest percantage of 25% was the answer' sometime', this reinforces the fact that I need to make both the song and the video individual, to attract a range of audiences than the one genre I am targeting my audience at. Yet on the other hand, chart and pop artists are capable of bringing in millions of views to a mass audience when published on social networking sites. Therefore, I believe that I would still be able to achieve my goal of attracting a range of music genre's audience.

When I asked this question, eighteen out of the twenty audience members stated that they do enjoy watching music videos. This shows that music videos do take a big part in people's lives as they consume a lot of them, thus this has shown me that it is even more important to cater my music video for my specific target audience. Furthermore, various answers included that they enjoyed watching them, becasue of the way the artists portray their music visually. I found this very interesting, as I am keen to create my music video with many abstract elements, and I have also analysed my lyrics and intend to create the meaning behind my video, different from the original music video. Therefore, hopefully by making the music video different from the ideology the audeince would assume by the lyrics, this will make it very fascinating and interesting to them. Furthermore, although some people have commented saying that they like to watch the artist's perform; other people have stated that they find some music videos artistic, and I would like to convey this style to appeal to audiences in my video. Therefore, this is persuading me to make an abstract music video.
I found the responses to this question useful. Even though only two people out of the twenty stated that they do not enjoy watching music videos there answers are still important. For example, one response was that they do not understand the relation between the video and song. This contrasts with the view from other people that they like to see how the artist's portray their music visually, and this is useful for me by showing that even if I do decide to make my video abstract and convey a message behind the video you would not expect, some people will feel confused by the video. So consequently, I would have to make sure that the visuals to the video do slightly relate to the lyrics, to accomodate the minor members of the audience.
I made the decision to explore the genre of music that people most prefer, due to the fact that I want my video to be appealing to a range of demographics. My intention from this question was to be able to look at the results, and then incorporate them into my music video, so that my music video will not just appeal to fans of the indie/indie rock genre, but to a mass audience of a variety of different genres, so that my video can reach wide recognition. My results show that Indie/Indie Rock and Pop were the two most preferred music genres. I did expect this result, due to the knowledge I have of people similar age to me, varying from around 16-20, who have a keen interest in them two genres. I feel that the other genre's of music, maybe were more popular in other decades and would therefore reach a target audience of a different age group. Where as people who were brought up in the 1990s-2010s have experience a range of pop and alternative music, especially more so now that niche markets have become more popular. This also demonstrates that my target audience definitely is for teenagers, as they are surrounded by that genre of music.
At this point in planning, I am still unsure of what elements I mainly want my music video to feature. Therefore, I felt by asking this question, it would help me with my decision. The results that I collected show that the majority of audiences prefer to see a variety of all three elements. Furthermore, this is backed up by each element roughly having the same percentage of people preferring that individual element. This hsa influence me to incorporate at least more than one element into my video, so that it is entertaining for all audeince members.



I found this question useful, because it helps me understand and get to know my audience better. The results show me that the majority of the audience members are in full time education, which also links with the agr group of the majority of audience members being under 18 and under.


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