Lip Synching

Whilst filming the shots for the third day of filming, some of these entailed shots where I planned my actress to lip-sync some of the lyrics to the song, as I am including the common conventions of lip-synching in my video.

We first practised my model mouthing the words to the song, as shown below, but I felt this did not appear as effective and realistic as I had hoped.


As my actress is also singing the song I am using for my music video, we found this as an advantage for the convention of lip-syching as she sings and performs regularly. 

Therefore to get the most affective and realistic lip-synching, my actress actually sang the song whilst I was filming, as shown in the video below, and I then removed the sound to the clips during post production and editing. 

Creating my tracklist

I carried out research into existing tracklists to see what they featured, how they were displayed and to gain inspiration in how to create my own. Here are some of the things that I found out:

• They range from anywhere between eight and twenty songs, depending on the artist, they're release and bonus racks and CDs.
• Each song title tends to be quite short with only one or two words for each song.
• There tends to be a range of song titles, with no two songs exactly the same.
• Sometimes tracks feature a collaboration with another artists and this is presented on the tracklist with a ft and then the artist's name.

I looked at any of my favourite artist's album tracklist's and found inspiration from some of the titles to create my own song names. I decided that a main theme running throughout my album would be identity, as this is often featured through indie music, thus I feel many of my song titles reflect this theme. Here are some of the existing track lists that I looked at.

After looking at these, I have created my final tracklist:

Fix You
Into The Dark
Lose Your Love
Wild ft. Molly
Sanity
Can't Go On
Eleanor
Do It Anyway
Symphony
Timescale
Uncontrollable

Ancillary Text Inspiration

Before beginning to produce my ancillary texts, I wanted to research into existing album covers and posters, so that I could gain inspiration for my own products.

Album Covers:









Album Posters:

I have created a moodboard of a range of albums and then posters which I found attractive 

and they all feature several elements which I would like to incorporate into my own ancillary products. All of these products portray simplicity and feature neutral colours, which I find reflect my artist and music video well.

Font Ideas

FIX YOU - Calibri (body)

Fix you -Nueva std

Fix you - Script MT Bold

FIX YOU - GulimChe

I experimented for a long time on different font styles that could be the font I use for my album name and relate to my artist as a whole. There were many that I found attractive and the above four styles were some that I had narrowed down and were my favourite.

Consequently, the font that I have settled on is:

 

F I X  Y O U

I concluded on this font style to use on my products as I found it most attractive and suitable for my target audience and music genre of Indie. This is because I had decided for a very simplistic theme running throughout my products, which complements the black and white filter of my ,music video and the indie genre of my artist. This font was the best result for this theme and it is what I shall use in my relation to my artist and products.

 

 

 

 

Music Video Second Draft

Here is the second draft of my music video. I have added some more scenes and effects to the video and although I have managed my footage to last the whole time of the video, there is much more footage that I aim to film and add to my video. I am not pleased with this result as i had limited time for me to construct the video as my deadline was a week before everyone else, due to me going on the New York media trip. Therefore if I had more time, I would of adapted the order of my footage to fit the song better and would of added a lot more special effects and filters to my work. Therefore there are many improvements to be made to this. 

Filming Diary - Day Two

Today I plan to go into the green room and film my actress in close up scenes and different footage in the green room. I then went to Ben and booked out a tripod, along with bringing my camera to college. I arranged with my actress what I wanted her to bring with her to college the day before and text her to remind her.

 

I met my actress at the allocated time of 11.30, as we both had free periods then, and it was conventiently the period before lunch time, thus if we ended up running over schedule, we could continue fiming. Once we met up, we went straight to the green room, and whilst my actress adjusted her appearance to how I had asked her for the video, I set up the equipment and lighting in the green room, to how I wanted it for my video.

 

 Here is an image I took of the green room once I had finished organising it. I began with hanging up the black back-drop to the wall, as I aimed for these scenes to be dark and felt this would appear most effective in contrast with the lighting. Then I arranged all of the lighting to the position and angle's which I wanted, so that I could create the silhouette of the model as effectively as possible. In addition to this, I manipulated the brightness of them so that they would accentuate my model to the best quality. This was very important as these shots rely very heavily on the lighting and if I had not set them up right, they could jeapordise my work.

 

Complications:

As these shots entailed my model to take her top off, to create the effect that she looked naked, we had to take many precautions so that nobody would walk into the room whilst we were filming, as this would not only disrupt the production of the video, but violate the privacy of my model and could cause her discomfort. However, the door in the green room does not lock and there is a window, so we created a note on the door asking for no to come in, then we had to creatively attatch a large poster to the window, so that nobody could see in. Although in the end this worked and nobody disrupted us, the construction took up some time and we ended up behind filming scehdule.

 

However, we still managed to get all of the shots that I had planned filmed, and I am very happy with the quality of the shots we filmed on this day. They are better than I expected them to be and are exactly as I had envisioned and had created on my storyboard.

 

 

 

 

 

 

 

 

 

 

 

My Own Audience Profile

The audience profile for the indie music genre is stereotyped as 'indie' style and out there music and style. The genre is portrayed as unique and a mixed range. The people who listen to this music will also have an indie style and prefer music and artists who are more unique and are less popular than main stream music. I believe that the things I have included to my audience profile collage are things that my target audience would be interested in.

Demographics

It is important that I know the demographics of my target audience, so that I can produce and market to my specific target audience, so my products will appeal especially to them and becomes more accessible to them.

There are different factors depending on the group of my target audience, and one of the most important factors is the price of the product. The price of the product will change depending on the status and social class of the audience group; such as students of lower/working class will not be able to afford an expensive album, unlike people of middle class; thus I need to make sure that I price my album to suit my specific target audience ad that the quality of my products will also be realistic of that price. As more expensive products are of higher quality compared to cheaper, and this will make my products appear legitimate.

Here is a demographic table displaying the different social class grades:



After researching and studying the table, I have decided that the target audience for my products will most likely be students, as the age group of my products is around 16-25 years olds. Therefore they will fall into the category of 'Casual/Lowest Grade Workers' category. So I must insure that I cater for this target audience with my products.

Thus regarding my audience social group, I will ensure my products will appeal and be suitable for the audience by making them cheap in price (although my video will be accessible on YouTube anyway which is free).

By publishing my video on YouTube, this will also appeal to the audience as it is easy access and many people of that age group access social media regularly, therefore it will attract my audience.