WHERE MY VIDEO WILL FEATURE

I want to be able to provide my audience with the easiest accesability as possible, therefore I carried out research into very popular social media sites that are easy to access, so that they would be familiar with the media and use it often. I knew that by using social media it will encourage my music video to be passed on and would hopefully get noticed by a mass audience, with the use of web 2.0. Below is some of the research I carried out into what the most popular social media sites are and thus I will be publishing my videos on.

In particular, Youtube will be the first place I publish my music video as it has 790 million per month unique visitors and 100 billion page views, therefore it would ensure that my video would be viewed by a mass audience. Furthemore, it is also a very easy process to upload the video and easy for audience members to view and comment on, thus hopefully the majority of my target audience would be familiar with how to use the site. In addition, there is a programme on Youtube called 'Vevo' which has the purpose of promoting artists new music videos, along with other videos of the artists. Consequently, I would sign my artist to a Vevo account, so that audience members can not only view the channels music videos, but also be able to see extra videos of the artist and conncect to her better.

Convergence takes place amongst many of these socila media sites, such as Youtube with Facebook and Twitter, therefore it is a very effective way of connecting my promotion for the video together.

These are evidently very popular socilal media sites that would appeal to an extreme mass audience, due to the media sites also being international. Therefore, by publishing my music videos via web 2.0 and social media, it is very effective as it is easy but also cheap to reach an audience of millions. With the social media sites, I would create an account on each one of the artist and publish their music videos on there, by linking them to Youtube, demonstarting convergence. As well, Instagram is a social media site which publishes short video clips and images, therefore I could promote the music video by including demo videos of the music video before it is released, so that it would preprare and make the audience aware when the official music video is published, raising awareness. Moreover, it is an effective media site to publish my anciliary texts on too.

 

 Social media will encourage people to discuss my music video and will hopefully catch the attention of other people, even fans of another music genre who would not usually watch a music video of a different genre.

 

Another media area which I will publish and display my music video will be on the popular music channel 'MTV' which is an international music channel. MTV has transformed into a huge conglomerate, transition from one channel to now eight different subsidiaries, including: MTV Hits, MTV base etc. This is effective as it then appeals to a wide range of audeinces, who are fans of different music genres. Furthermore, the target audeince of MTV is suited for teenagers and young adults which matches the same target audience that my music video is aimed at. MTV is a very succesful brand and hopefully will publish my video to a mass audience.